First impressions are everything. And by definition, you only get one shot to make it memorable, and quick! A psychological study suggests that first impressions are often made in under one second. Even if brief, a first interaction with a customer can have the power to win you sales, repeat business, and valuable word-of-mouth marketing—all fundamental to the success of a small business. These impressions can be made even before you physically interact with a shopper, so it

Reviews are a small business’s secret weapon to winning new customers. Gone are the days of word of mouth—today customers build their opinions and trust online, using online review sites such as Yelp in the same way an older generation relies on family and friends to make purchase decisions. According to Forbes, 90% of customers decide what to buy based on online reviews, and 94% will use a business with at least four stars. This major reliance on digitally sourced reviews me

We are so close to the summer months we can feel it! Although this time of year means temperatures are heating up, it often also means...

It is time to talk about how to turn all those holiday shoppers into something even better: loyal customers

With the rise of digital marketing technology, most small business owners have put more focus on social media, SEO and email marketing as...

What's the difference and how can it impact your business? Marketing Marketing is the message that your business gives to others. When...

By now, many companies and marketing directors are already planning for 2018. Seems hard to fathom, but as it does each year, the next few m

The initial hurdle when it comes to the majority of content marketing campaigns is ideas; ideas for new blog content, ideas for new...